Online shopping is a convenient way to get things into our own hands without bothering the footsteps. With having the smart device, we could explore the various websites altogether or may make the comparison. By doing this, we can save time and money. But online shopping somehow, making us lazy and we are becoming used to of smartphones, android devices etc. We are forgetting the family values and unable to spend quality time with them. On the other hand, In-store shopping encourages us to spend fun time with friends and family members. Thus it strengthens the relationship. Whether it is based on blood or emotions.
Online shopping may straight us towards thousands of variety at a time which is a benefit over offline shopping. Instead, we can touch and feel the variety, fabric, and stuff while doing direct shipping.
Best Online Shopping Site in India provides us with services with easy product return and money-back guarantee. It may take time in the whole process and may create a sort of headache. Rather, In-store purchasing encourages us to check the quality of the product and then to buy the same. So chances of returning back the product are comparatively less.
If we do not have sufficient time or markets are far from our residential place, we usually opt for buying the gifting items online as it will help us to gift the items directly to the dear ones. In the case of In-store shopping, one needs to buy the things first and then to make it courier or sent the gift directly which is a quite time-consuming process.
While comparing both terms- online shopping and In-store purchasing, we find pros and cons. But in the practical phase, both have their own advantages over the others. Online connect us with the web world whereas offline connect us with the people surrounding us. Online save time and money whereas In-store saves reform risk. One cannot build a healthy relationship with eCommerce sites but direct shopping helps the customers to build healthy relations with the shopkeeper who may provide the discount to his regular clients. Online shopping has its perks though as compared to that of In-store shopping when it comes to convenience, perks and price. Online shopping is able to provide discounts and allows users to easily compare prices with other providers or products without having to be physically present.
Overall, both online and In-store retailers have to factor in how a product is presented as this has an important role in consumer behaviour. The consumers also have to build up a bond of trust with the brands first prior to them trusting in purchasing items during the online channels. Taking the advantages and disadvantages of both shopping methodologies and consumer behaviour results it would be wise for industries that rely on either of these marketing methods to find a marriage of the two to take advantage of gaining the upper hand in getting the consumer’s favour. Once you are able to do so it is guaranteed that your business shall gain an upper hand in terms of consumer sales.