She’s looking for you. Khloe Kardashian took to social media on Wednesday in search of women to model with her in a campaign for her new denim brand, The GA Project.
The 31 years old reality star turned jean designer 1st revealed the news on Twitter and a couple of hours later shared the same glowing selfie on Instagram calling on the world wide search.
She captioned the sexy selfie with, ‘I’m looking for beautiful, powerful women to star with me in a campaign for my new denim brand! Details at theGAproject[dot]com‘
Khloe Kardashian looked full on glam in the photo reveal for her big announcement. The reality star donned a tight white shirt and tilted her head to the side as she pursed her glossy nude pout. Khloe pulled just a portion of her long blonde locks back and away from her flawless face.
The promotional website for The GA Project states that the brand’s focus is on ‘a new definition of sexy.’ The copy reads: ‘The body revolution is here. There is a new definition of sexy.
‘The shape we lust for has curves, not the straight body of the fashion establishment. Some call it a new silhouette, we just think of it as embracing the body you were given. We do not look to authoritarian fashion titles for guidance.
‘Our content is unedited. It is about celebrating one another. We create movements because we no longer follow the same old leaders. Knocking down stereotypes when we prove that gorgeous can be powerful and intelligent can be sensual.
‘We believe in America and we believe in our community. We are all good, regardless of our shape or heritage. Our story starts today.’